Barbeque Nation: Serving a Seamless Experience with UX Audit Improvements
Exceptional user experiences stand as an absolute necessity in digital markets because digital touchpoints initially grasp brand perceptions from customers. The user experience should provide instant access to menus along with easy booking options. This also includes enjoyable promotional content, as these features are what users expect. Insufficient customer expectations lead to user frustration and decreased conversions and customer loyalty. Mad Brain s asserts that a digital product can engage users effectively when we understand usability gaps and provide proper solutions. UX audits provide businesses with the necessary transformation path. Barbeque Nation remains a cherished casual dining restaurant chain throughout India due to its classic live-grill setup together with vivid buffet presentations. Because of its extensive 150 outlet chains and wide customer base, Barbeque Nation has a functional app and website, but users faced usability challenges. Barbeque Nat...